Monday 18 July 2011

Google AdWords Reseller Rant

My first blog post ever; and it's a rant. Today I had another phone call from a Google AdWords reseller. I'm annoyed by their misleading sales pitches, designed to imply that they work with/for Google.

I know many people get taken by this BS and I want to do my part to prevent it from happening to more folks, so making sure those folks are well informed is the starting point and hence this post.

I know the pitch all too well after having received dozens of such calls over the last couple of years; "we'll put you on the top of Google", "we market the top 3 spots on Google" etc. all this for a flat rate regardless of how many click-throughs. Trouble is when you want to pick the keyword (search phrase) that will get you qualified traffic, they start back peddling.

That's because from what I've seen, they "Get you to number one in Google", as they define it by using low demand, low traffic, low cost keywords and charge you a flat rate monthly fee (obviously at a mark-up). When I ask "Why wouldn't I just pay for the clicks I get, wouldn't that be cheaper?", that's when the real obfuscation starts.

Today's salesman couldn't answer any questions directly and skirted around the question of whether they were AdWords resellers, I made it clear that I wasn't interested if that was the case.

Eventually, he got mad, told me I "didn't know what I was talking about" and hung up. A victory for the truth I guess. I may never forgive Google for letting this crap take place. "Do No Evil" extends to your surrogates as well.

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